Why Rainbow Paw

A softer home for the moments after goodbye

Rainbow Paw started as a single memorial page for a senior dog named Momo. We watched friends struggle to share stories in DMs and spreadsheets, and we wished there was one place to gather photos, letters, and small rituals without feeling rushed. So we built it.

Everything here is intentionally simple—just enough structure to hold love, not so much that you feel like you're filling out paperwork. If it doesn't bring calm or clarity, it doesn't ship.

Why we keep showing up

  • We wanted a quiet alternative to social feeds—somewhere memories could live without ads, noise, or expiry dates.
  • Families told us they needed gentler prompts to speak about grief, so we built reflective questions and AI assists that listen first.
  • Pets give everyday magic. Rainbow Paw keeps those rituals—paw prints, favorite blankets, silly nicknames—close after goodbye.

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